PYLER Secures KRW 22 Billion in Series Funding to Advance AI Brand Safety Solutions

PYLER raises KRW 22 billion to scale its AI-powered brand safety solution, AiD.
Trusted by top brands, PYLER aims to lead globally in video understanding and ad transparency.

Recognized for Its Cutting-Edge AI Brand Safety Technology

PYLER, a leading provider of AI-powered brand safety solutions, has successfully secured KRW 22 billion in its latest series funding round. Key investors include Stonebridge Ventures, Korea Development Bank, SV Investment, and KT Investment—underscoring strong confidence in PYLER’s technology and growth potential.

‘AiD’: Helping Brands Regain Control Over Ad Placement

PYLER’s flagship solution, AiD, leverages AI to analyze the context of YouTube videos where brand ads are placed, blocking exposure to harmful or inappropriate content. The solution protects brands from being associated with adult content, hate speech, fake news, and fringe religious material that could damage brand reputation.

With millions of new videos uploaded to YouTube every day, manual review is no longer feasible. In this context, investors recognized AiD’s value in empowering advertisers with greater control and visibility over where their ads appear.

Brand Safety Directly Impacts Consumer Trust and Behavior

According to a joint report published in January by PYLER and the Korea Broadcast Advertising Corporation (KOBACO), 89.5% of consumers said brand safety is important, while 96% stated they would not purchase from advertisers who neglect it. These figures clearly show that brand safety plays a critical role in shaping both consumer trust and purchasing behavior.

On Track to Become a Global Leader in Video Understanding

“Our solution has already been tested and trusted by major Korean brands like Samsung, Hyundai Motor Company, Cheil Worldwide, and Innocean,” said Jaeho Oh, CEO of PYLER. “With this new funding, we aim to establish ourselves as one of the most competitive players in video understanding on a global scale.”

Powered by advanced AI and real-time content analysis, PYLER remains committed to building a trustworthy advertising environment—for both brands and consumers.