PYLER Becomes First in Korea to Deploy NVIDIA DGX B200

PYLER becomes the first in Korea to adopt NVIDIA’s DGX B200, redefining AI infrastructure for AdTech.
With 30x faster performance, PYLER accelerates brand safety, contextual targeting, and global AI leadership.

Pioneering AI Infrastructure with Next-Gen NVIDIA Hardware

On February 27, 2025, PYLER became the first company in Korea to deploy NVIDIA’s latest AI accelerator, the DGX B200, marking a major leap in the company’s AI infrastructure. As NVIDIA’s newest generation AI system, the DGX B200 has drawn significant global attention since its release. PYLER's adoption—preceding even major institutions both locally and abroad—highlights the company's position at the forefront of AI innovation.

A ceremony was held to commemorate the milestone, symbolizing PYLER’s renewed commitment to redefining advertising technology through AI.

DGX B200: A New Benchmark in AI Performance

Equipped with NVIDIA’s next-generation Blackwell GPU architecture, the DGX B200 offers up to 30x improved computational performance compared to its predecessor. It delivers industry-leading energy efficiency and is purpose-built for training and inference of large-scale, video-centric AI models.

For PYLER—whose core business involves real-time video understanding across vast volumes of online content—the DGX B200 is a game-changing addition that will significantly boost its technical capabilities.

Powering the Next Generation of AI AdTech

The DGX B200 will supercharge PYLER’s core AI solutions across the board, especially in three key areas:

• Brand Safety: Faster and more accurate detection of harmful content and ad placement control

• High-intent Moment Targeting: Enhanced precision in real-time targeting based on video context

• Contextual Ad Optimization: Smarter prediction of user responses and ad relevance

PYLER’s flagship solution, AiD, has already expanded its footprint both domestically and globally, collaborating with major advertisers like Samsung Electronics, Nongshim and KT Corporation. This infrastructure upgrade is expected to greatly enhance customer experience and maximize advertising performance.

Building World-Class Video Understanding for Advertising

Jihun Kim, CTO of PYLER, stated:
“With the DGX B200—the first of its kind in Korea—we’ve laid the foundation for building world-class video understanding capabilities tailored to the advertising domain. We will continue to push the boundaries of AI innovation to ensure that brand messages are delivered in the safest and most contextually relevant environments possible.”

Under its strategic partnership with NVIDIA, PYLER is focused on leading the future of AI-powered advertising—from content moderation to contextual AdTech. The adoption of DGX B200 is more than just a hardware upgrade—it marks a pivotal step in realizing PYLER’s vision of raising both the quality and trust of digital advertising through cutting-edge AI.