[Pre-TrustCon 2025 Release] Video, AI, and the Evolving Landscape of Trust & Safety

As AI-generated video content grows at an explosive rate, the challenges of ensuring digital trust and safety (T&S) have become more urgent and complex than ever. TrustCon 2025 will gather global T&S experts to tackle critical issues such as deepfakes, disinformation, and content validation in the age of AI. Pyler will participate to showcase how our Video Understanding AI addresses these challenges with scalable, multimodal solutions. Through this effort, we aim to strengthen platform integrity, improve ad trust, and help build a safer digital future.

TrustCon 2025: Why the Urgency Now?

Beyond its convenience and connectivity, our digital world casts a shadow of its own. Harmful content—hate speech, misinformation, inappropriate images and videos—erodes the integrity of online spaces and threatens the very trust we place in platforms and brands. Safeguarding users and upholding the 'trust' and 'safety' of this digital ecosystem, a field known as Trust & Safety (T&S), has become more critical than ever. T&S extends beyond simply removing harmful content, known as Content Moderation, to encompass the proactive assurance of content suitability and reliability on platforms, which we term Content Validation.

Link : TrustCon2025

TrustCon 2025 convenes leading T&S professionals from around the globe to diagnose the complex challenges emerging in our rapidly changing digital environment and to forge innovative solutions. TrustCon is not merely a conference; it’s a unique global forum dedicated to sharing real-world cases, learning from past failures, and engaging in deep discussions on T&S's most pressing issues. These include AI ethics, deepfakes and synthetic media manipulation, child safety, disinformation campaigns, and navigating evolving regulatory compliance. It is a critical arena for redefining digital platform responsibilities and collectively shaping a safer online world.

The Age of Video and AI: Unveiling T&S’s New Pandora’s Box

A particularly alarming trend impacting the T&S landscape is the explosive growth of video content coupled with the rapid advancement of Artificial Intelligence (AI). Cisco predicts that by 2027, an astounding 89% of global IP traffic will be video content. This sheer volume intensifies the burden of content moderation and exponentially escalates the complexity of T&S management.

The Invisible Threat: How AI-Generated Harmful Content Erodes Trust and Drains Ad Budgets

Furthermore, the proliferation of AI, especially generative AI, presents a double-edged sword. Sophisticated deepfake videos designed to spread misinformation, and new forms of harmful content, such as AI-generated images—estimated to exceed 300 million videos in 2023 alone—pose unprecedented challenges for existing T&S systems to detect and block. Traditional content moderation methods, relying solely on keywords or metadata, prove utterly inadequate in discerning the nuanced context or hidden intent within video content. This limitation directly impedes effective Content Validation, ultimately leading to severe repercussions. When brands' advertisements appear alongside inappropriate content, it erodes brand trust. Indeed, 64% of consumers report losing trust in a brand after encountering its ads next to unsuitable content. As traditional methods fail to cope with an exponentially increasing volume of AI content, this is no longer a challenge that can be overlooked.

Pyler Leadership’s Vision: Unlocking New Possibilities in the Complex World of Video Content Management

Pyler's leadership team, including our CEO, will be actively participating in TrustCon 2025. Our goal is to gain a deeper understanding of the profound challenges faced by content creators and platforms regarding video T&S, and to explore how Pyler can contribute to resolving these critical issues. Through direct engagement with T&S experts at TrustCon, we aim to reaffirm our conviction that AI can tackle the complexities of video content management far more effectively than traditional methods. Moreover, we seek to validate that Pyler possesses the unique technological capabilities to effectively address these formidable challenges today.

Pyler is laser-focused on developing and advancing our proprietary Video Understanding AI model, designed to comprehend video content much like a human would. This sophisticated model leverages a multimodal approach, holistically analyzing video , text , and audio to discern not just superficial elements, but also the nuanced visual, auditory, and contextual meanings within content.

Our commitment to scale is evident: Pyler is already processing over 300 million videos, and our daily processing volume is rapidly increasing. This extensive experience with large-scale data fuels the continuous evolution of Pyler's AI model, making it faster, more accurate, and more scalable in analyzing and understanding video content. As Pyler’s Video Understanding AI model advances, it will revolutionize the efficiency of vast-scale Content Moderation and dramatically enhance Content Validation capabilities—enabling precise judgment of content suitability even within complex contexts. We firmly believe this will not only improve ad efficiency but also fundamentally contribute to resolving T&S challenges across the board, ultimately fostering a safer and healthier digital ecosystem for society.

Beyond TrustCon 2025: Pyler's Commitment to a Trusted Digital Future

TrustCon 2025 serves as a crucial platform for Pyler to deepen our understanding of the T&S landscape and explore collaborative opportunities with global experts. Through this event, we will present concrete solutions to the urgent challenges in video content T&S, demonstrating how our unique AI technology contributes to building a more reliable digital ecosystem. 

Pyler is dedicated to leveraging our Video Understanding AI technology to create social value by ensuring the safety and trustworthiness of online content. We invite you to join us on this new journey, starting at TrustCon 2025, as we strive to build a more secure digital future.