AiD: Solution That Protects Brand Trust

AiD by PYLER is a real-time brand safety solution that uses multimodal AI to automatically detect and block harmful content, improving both brand trust and ad performance. Built to meet global standards, it ensures brand messages are delivered in safe and effective environments.

PYLER’s New Standard for Brand Safety in Digital Advertising

Even as digital advertising becomes more sophisticated, many brands still face a fundamental challenge—the risk of ads appearing next to inappropriate content.

Violent, sexually explicit, politically or religiously biased, and hateful content can seriously damage brand perception. According to a global consumer survey, 64% of respondents said they lost trust in a brand after seeing its ad next to inappropriate content.

To solve this problem at the technological level, PYLER developed AiD, a real-time brand safety solution that automatically detects and blocks sensitive content in video-based ad environments—ensuring that brand messages are delivered in safe and effective contexts.

Fighting Fake News and Content Farming

One of AiD’s core priorities has been identifying and blocking fake news and manipulative content formats, such as clickbait or "storytime"-style videos that distort facts or spread false narratives.

On YouTube, this issue extends to “content farming” or “cyber re-uploaders”—channels that repurpose sensational material to exploit algorithms for visibility and revenue. When ads appear on these types of videos, brands can unintentionally become associated with misinformation or social division.

To prevent this, AiD excludes related content under its “Controversial Issues” category. Its AI models are continuously updated to respond to evolving content types and social issues, ensuring scalable and responsive brand protection.

Real-Time Filtering with Multimodal AI

AiD goes beyond basic keyword filtering. It uses multimodal AI, which analyzes both visual and textual elements of videos simultaneously. Through PYLER’s proprietary Vision Analyzer and Text Analyzer models, AiD classifies and blocks content related to Sexual content, Hate speech, Political or religious bias, Controversial or sensationalized “storytime” narratives etc.

AiD also supports custom filter criteria, allowing campaign-specific brand safety rules. As a result, advertisers can instantly assess content risk levels and ensure that their ads are placed only in safe, brand-aligned environments.

Proven Performance in the Field

AiD has already delivered tangible results in live campaigns:

• 97% reduction in ad exposure on sensitive content

• 15% improvement in ad performance (e.g., CVR)

• 639% reduction in wasted ad spend on high-risk content

In one case, a brand reduced sensitive-content ad spend from 16.1% to just 2.1%, dramatically improving both efficiency and return on investment. AiD delivers the rare combination of trust protection and performance enhancement.

Built for Global Brand Safety Standards

AiD isn’t just functional—it’s also compliant with global brand safety guidelines.

PYLER is the first Korean company officially registered with the IAB Tech Lab, and AiD evaluates and filters content based on IAB’s globally recognized standards. These guidelines are used by the world’s top advertisers, making AiD a technically verified and transparent solution.

Globally Recognized Technology

AiD is powered by PYLER’s proprietary video AI, which has been internationally acclaimed:

• CVPR 2022: 2nd place globally in Video AI (competing with Intel, Tencent, ByteDance, etc.)

• CVPR & ICCV 2023: Research accepted by the world’s top AI conferences

• 2024: Selected for both NVIDIA and AWS Global Startup Programs

PYLER continues to refine its technology in collaboration with global tech leaders.

Redefining the Basics of Advertising

In today’s digital landscape, advertising is no longer just about what you say—it’s about where you say it.

The context in which ads appear now directly impacts brand trust and consumer decision-making. AiD eliminates the need for manual review or guesswork. It enables advertisers to automatically avoid risky placements and run campaigns with both safety and efficiency in mind.

Now is the time for brands to make a strategic, technology-driven choice—to speak only in spaces that match their values. At PYLER we are committed to creating a safe space for brands to communicate confidently, backed by AI and built for the future.

Image Source: AiD Dashboard